Over the history of search engines, they have been modifying their algorithms to match the current market trends. With millions of websites optimizing their online presence for higher rankings, it becomes critical for search engines to focus on quality. While the ever evolving algorithms were working OK till some point, the user shift in the way they browse the web called for a overhaul of the algorithm thus with ever increasing compact smart devices, users are browsing on smaller screens making it critical to be able to surf with ease. Its an individual business decision on whether they want their business website to be mobile-friendly, but for a search engine, they need to concentrate on the needs of their users.
Adapting to Updated Indexing Algorithm
Mobile-First Indexing
Shifting Focus to Layouts Modifications for Mobile Devices vs the Desktop
Indexing by Search Engines is now a Mobile-First
Prioritize the Mobile & Desktop Layouts Equally
Get Ready for the Mobile First Indexing
If i am a user of a search engine, surfing using a compact device and the search engine provides links for my searches that are not mobile-optimized, i am not a satisfied user. This is where Google, Bing and other search engines started to modify the way they look at websites. Even now, millions of website are not optimized for web, but that does not stop the search engines to give preference to those that do. Ultimately the decision if from the user perspective and that allows an opportunity for many businesses to take a lead and optimize their website for an 100% score for mobile-friendliness.
If you find it hard to make the changes yourself, hire a professional web team to apply the required modifications. Spending a few hundred bucks on mobile-optimization wont break your bank but even if it does, it will be overtaken by your lead in search results. With more traffic and more users visiting your website, the growth and profit potential is there which will offset any initial costs. Also, if its is costing a lot for switching to mobile-friendly website, it the best time to switch the theme completely and get rid of the old template and upgrade your business website with a brand new design.
Let us know if you need any help with optimizing your website for Mobile-First Indexing compatibility.