Web Design is seen as a very simple and easy to do thing, or is that the case. While many companies have in-house design team that help them with designing banners, ads and even the website UI but those companies keep web development at bay and hire third party service providers to handle web development. So, does it really work in favor or does more harm than good. The answer is not that straightforward and it all depends how the things are being managed. If you are the business owner or from the management team, you know that the success of the business is deeply connected to the conversion rate. Whether a user will buy your product or service will be the deciding factor, and that is something not every web development firm or local inhouse designers are experienced to handle.
Layout that's Designed for Users
UX Design
Building the frontend design to attract user attention
Impact of Design on User Experience
Technological Advancements in UX Design
In last 20 years, much has changed, the geography and the physics of web has gone through a fundamental change and the way how we browse the web has a completely new perspective. With such a competitive market, every company needs to hire the best programmers and developers who have years of knowledge and understand on how the web works. User Experience being the prime focus and with even the search engines evaluating the businesses on parameters such as bounce rate and customer conversion, it is the prime area to look into and improve upon.
Measure and Improve you User Experience
With any UX based application, it is critical to measure parameters that allow understanding how users are connecting to various parts of the website and based on the numbers, make changes that allow better movement of users across the page or the complete website. Many developers confuse UI with UX, while UI is simply about the User Interface, UX goes into the complexity and is all about from the user perspective. A great UI does not always a great UX. A cool UI may sound like the ultimate thing that a company needs, but it does not always convert into easiness and friendliness for the user browsing the website. From nicely structured components to ease of access for users across multiple type of devices, UX is the key for modern web and for companies to opt for and get their websites improved.
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