On-Page SEO is technically a term used for improving the website and its content. Companies and web developers usually try to add more content and internal linking to improve the On-Page SEO of their website but On-Page SEO involved page optimization as well which many firms fail to review and improve upon. Improvements for a site need to cover each and every aspect, let it be speed, security, performance, reliability and such, and though it sounds technical, that is what needs to be worked on in the initial stage of a website.
Web Tools & tips to fix technical issues
Fix on-page issues to boost SEO
Want to improve SEO but do not know where to begin, let get started with the site health first
Start improving On-Page SEO Score
Speed, Performance, Security, Reliability : In-depth On-Page Analysis
Let first understand how these four things make or break our website SEO.
Lets put up a question: if my website is super slow, takes 10 seconds to load every page, how long would you stay connected? Chances are that you will quit within browsing first two pages. Now another question, if there are 100 companies who have optimized website for fast loading content with exactly the same design and same amount of SEO done, who will a search engine rank higher? Well, you may be amazed that with all other factors and scores weighing equally for these sites, one parameter that a search engine considers is speed, the fastest of these website will get a priority and the reason, search engines such as google want their users to receive instant results, with even a few milliseconds at consideration, fixing On-Page errors will boost your indexing confidence.
Security is paramount and with security in terms of SEO, we are referencing to a clean website free of any infection. We website that hosts illegal content or is infected with a malware causing the website behavior to change such a random redirections to a third party site that the website has no connection with, or a website that is sending spam emails or any similar activity. For a search engine to score a website higher, a website should be reliable and with users including kids and young people, it is very critical for a search engine to be on toes to maintain an index that lists on reliable sites. This also causes new businesses to be not able to rank higher during their low scores in initial stages. To bring in the confidence, we need to earn it and it takes time but also requires proper actions to be taken to assure that we can achieve fastest ranks in lesser time and do not waste time on fixing issues on a later stage.
Is your website hosted on an good server, is that server performing good and is not overloaded, are you using a shared hosting or are you on cloud. So many questions but that is what reliability is all about, you need a constantly performing server to delivery the same high speed website on every single request, no matter day or night, no matter rush hour or not. If there is going to be a known downtime, let your users informed about the maintenance in advance. Many businesses host their websites on a shared hosting account which looks cost effective but costs a business their rankings. A poorly performing overloaded shared server may cause frequent downtime for your online business thus badly effecting your SEO scores on search engines. All those errors such as timeouts, 404 not found, server capacity issue, bandwidth exceeded can break your SEO rank.
Now you know: Lets improve SEO by applying On-Page Fixes
Let get straight to the tools and tips that can help you fix your SEO score and improve your rankings.
First the tips:
- Focus on title tag and keep it relevant to content without forcing keyword insertion.
- Confirm that each image on your website has an alt text configured.
- Internal linking is important but do not over do it, keep it relevant and only when it is required.
- Mix content well, text without graphics wont attract attention of a visitor.
- Find broken links and apply the fixes. A 404 is not what a visitor would like to see.
- and the most important, DESIGN, is your template loading tons of css/js/fonts files, the secret word is OPTIMIZE
On-Page Improvements for First time visitor
The first visit is 0% from cache and totally fresh, and browser caching will only help with the users subsequent request, kind of good but why not optimize even for the first request. That is what google or other search engines are looking at, the time taken to generate a single page, they are not looking at the speed of a subsequent request. To optimize the website for first request, we need to either use a template that is fully optimized and does not have lots of frontend source code or if the theme change is not possible, then manually find and replace the code with an optimal and even completely remove it where possible. An example would be a contact form plugin loading css and js also on pages where the contact form is not being loaded.
There is another challenge on how to find all the issues. Manually searching is not a great option and certainly wont help in locating all the issues. We would suggest to use some online tools available such as ahrefs, semrush, moz or the links. These web optimization services have tools to help locate issues. Some of the issues that these tools help you to detect are –
Server issues / 5xx errors
Broken External Links
Mixed Content / SSL errors
Slow Speed Errors
Fixing all such technical issues may alone boost your score by some good percentage and combined with other SEO optimization practices, you may start getting the traffic that you have been waiting for. If you are in the middle of starting a new business and want us to take care of your technical seo, our team will be happy to sort out the issues and help you rank better than your competition. At Zycoon Media, we build the correct foundation, only a stable structure will be able to hold on the empire and help move into a better future.