Fix on-page issues to boost SEO

Lets put up a question: if my website is super slow, takes 10 seconds to load every page, how long would you stay connected? Chances are that you will quit within browsing first two pages. Now another question, if there are 100 companies who have optimized website for fast loading content with exactly the same design and same amount of SEO done, who will a search engine rank higher? Well, you may be amazed that with all other factors and scores weighing equally for these sites, one parameter that a search engine considers is speed, the fastest of these website will get a priority and the reason, search engines such as google want their users to receive instant results, with even a few milliseconds at consideration, fixing On-Page errors will boost your indexing confidence.

Speed and performance may be interchangeable but I would consider speed parameter in regards to the generation of an html page and the time spent by a programming language such as PHP to parse the script to generate final output. The performance here would be in connection with the generated code. With a website that’s using lots of javascript and css code, loading third party libraries, loading tons of fonts, huge sized images etc to generate content and assist with functionality, despite of PHP being able to generate the results fast, on the user end, the browsing experience will suffer thus effecting score numbers. Such On-Page issues can be a road block for ranking better in search results and developer are required to improve the layout for these underlying issues.

Security is paramount and with security in terms of SEO, we are referencing to a clean website free of any infection. We website that hosts illegal content or is infected with a malware causing the website behavior to change  such a random redirections to a third party site that the website has no connection with, or a website that is sending spam emails or any similar activity. For a search engine to score a website higher, a website should be reliable and with users including kids and young people, it is very critical for a search engine to be on toes to maintain an index that lists on reliable sites. This also causes new businesses to be not able to rank higher during their low scores in initial stages. To bring in the confidence, we need to earn it and it takes time but also requires proper actions to be taken to assure that we can achieve fastest ranks in lesser time and do not waste time on fixing issues on a later stage.

Is your website hosted on an good server, is that server performing good and is not overloaded, are you using a shared hosting or are you on cloud. So many questions but that is what reliability is all about, you need a constantly performing server to delivery the same high speed website on every single request, no matter day or night, no matter rush hour or not. If there is going to be a known downtime, let your users informed about the maintenance in advance. Many businesses host their websites on a shared hosting account which looks cost effective but costs a business their rankings. A poorly performing overloaded shared server may cause frequent downtime for your online business thus badly effecting your SEO scores on search engines. All those errors such as timeouts, 404 not found, server capacity issue, bandwidth exceeded can break your SEO rank.