Ever wondered why Google is not indexing your website properly or your your website might be indexed but may not rank well even after having well done SEO and a lot of content. Truly, the website hosting speed might be impacting the rankings. Think of it like this, if there are two new search engines in market that are head to head in competition and one is making sure that the search results are fast and performance is not being impacted, the destination website loads quick and there are no errors present, while other search engine is not looking into it for rankings. If i was a user of those search engines, then definitely i would stop using a search engine where further opening search results are painfully slow, and i would love to use the one that has higher performance and offers be a faster experience. That is how Google has come this long while the competition has struggled. Google put emphasis on quality than quantity and that is how the web developers and business owners should also think of getting website developed with speed considerations in the thought process of their website development plan.
While speed cannot only be improved with just getting a better hosting server, the code / programming also plays an important role, but f the coding is done right and still the website is running slow, then you need to invest into a fast performing server that allows super fast load times. Usually shared hosting servers these days come with an SSD disk instead of a regular hard disk, but there are still a lot of so called high speed web hosting providers that have those old low performing servers and the service is being offered to customers at a very low price. Sound attractive, but does not help your website at all, indeed is harmful but for search engine rankings and for your online visitors.
So the key points here would be:
- A server with SSD or NVME disk storage
- High Performance Web Hosting with lots of Memory available
- Choose hosting company with servers located closer to your local market
- cPanel based hosting with lite speed PHP handler activated
- Opcache option to allow turning it on/off as required
- Find a hosting company that does not oversell hosting resources
Other option that we use a lot of is either an object cache system or caching the PHP precompiled bytecode, with system such as OPCACHE, which allows in improving website load performance by a greater margin.
If you are looking for a reliable hosting, Zycoon Media can provide a super fast hosting or if you already own a VPS or dedicated server running on cPanel, we can optimize the server for efficiency and speed.